Who We Are

We Think Twice is a movement designed with teens for teens. 

We Think Twice amplifies the voice of your generation: your voice, your goals, your future. We’re here to help you focus on what drives you and leave the drama behind.


As teens, you face difficult decisions and challenges every day, but your generation is smart and driven. You know that having sex, drinking, and using drugs can get in the way of achieving your goals. That’s why most of you are not doing these things.


We are a social media campaign designed with teens for teens to help teens live their best lives. 


This campaign is brought to you by the Administration for Children & Families (ACF), Family and Youth Services Bureau and the Office of the Assistant Secretary for Health (OASH), with support from RTI International, who leads the campaign research, design, and implementation.

Campaign Awards

As a campaign designed for youth, with youth, We Think Twice wants to thank our Insiders along with the many youth who have contributed and helped us attain the awards and recognition we have received to date!

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Digital Media Campaign

  • 2022 Annual Communicator Awards: Award of Excellence, Campaigns, and Series - Health and Wellness
  • 2022 AVA Digital Awards: Platinum, Web-Based Production | Social Media | Social Campaign (Multiple Platforms)
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  • 2021 National Association for Government Communicators, Blue Pencil and Gold Screen Awards: Award of Excellence for Website
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Tools and Resources for Youth

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Tools and Resources for Parents and Educators

We stand with YOU

Take Action

We want to hear from you! Learn how teens have helped shape the campaign so far and how you can get involved. 

Make your voice heard